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Scott Dancy is the founder and CEO of Azuna, a fast-growing challenger brand in at-home odor elimination. Since launching in 2019, Scott has scaled Azuna into a serious category disruptor. Prior to launching Azuna, Scott built, scaled, and sold several companies across cybersecurity, staffing, and energy - with curiosity as his fuel.
During the dot-com boom, Scott was the youngest member of the cybersecurity board, working directly with the Attorney General to navigate the rapidly changing early years of the internet. He is a graduate of the University of Rochester and resides in Buffalo, NY where Azuna is based.
In This Conversation We Discuss:
- [00:00] Intro
- [00:47] Tripling revenue by solving everyday problems
- [03:00] Reinvesting profits to outlast competitions
- [05:25] Sponsor: Klaviyo
- [07:32] Learning from mistakes at every stage
- [12:23] Sponsor: Intelligems
- [14:23] Building LTV when first orders barely profit
- [17:02] Grinding to millions without ever going viral
- [20:14] Sponsor: Electric Eye
- [21:22] Learning when to keep things in-house
- [23:27] Calllouts
- [23:37] Building equity culture across your whole team
- [23:05] Creating a team culture people refuse to leave
Resources:
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