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Home > Honest Ecommerce > Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be
Podcast: Honest Ecommerce
Episode:

Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be
Category: Business
Duration: 00:34:04
Publish Date: 2026-04-13 13:30:00
Description:

Samantha Diamond and Breanna Hughes are Co-Founders of Bird&Be, the fertility brand providing evidence-backed, comprehensive at-home tests and supplements for both partners at every stage of the fertility journey.

In This Conversation We Discuss:

  • [00:00] Intro
  • [01:31] Turning a diagnosis into a mission
  • [03:23] Becoming your product's success story
  • [04:44] Callouts
  • [04:54] Finding focus groups with limited budgets
  • [07:37] Sponsor: Klaviyo
  • [09:44] Letting research reverse product roadmaps
  • [13:41] Building trust through science-backed content 
  • [15:12] Sponsor: Intelligems
  • [17:12] Sharing vulnerable stories for customer loyalty
  • [18:36] Tapping nice creators to amplify early content
  • [21:41] Seeing early signals of product-market fit
  • [23:49] Sponsor: Electric Eye
  • [25:00] Letting word of mouth unlock B2B strategies
  • [27:17] Allowing your data do the selling for you
  • [30:16] Expanding impact to underserved customers

Resources:

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