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Home > Honest Ecommerce > Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango
Podcast: Honest Ecommerce
Episode:

Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango
Category: Business
Duration: 00:25:15
Publish Date: 2026-04-06 13:30:00
Description:

Russell Breuer is the Founder and CEO of Spot & Tango, an innovative pet health and wellness brand that provides dogs with high quality, human grade meals, delivered direct-to-consumer. 

Russell was inspired by his dog, Jack, to create the company, which now has over $100+ million in annual revenue and has sold over 120 million meals since inception. Prior to Spot & Tango, Russell worked in private equity and held leadership positions at BerchWood Partners, Zephyr Management, and Nash & Co Capital in London. 

In This Conversation We Discuss:

  • [00:00] Intro
  • [01:43] Starting a venture as a side gig first
  • [03:55] Sponsor: Migrate
  • [05:54] Using free channels to find first users
  • [06:56] Iterating platforms as the business grows
  • [08:24] Starting local before scaling distribution
  • [10:47] Sponsor: Intelligems
  • [12:47] Failing fast to find what actually works
  • [15:06] Aligning growth speed to profitability goals
  • [18:08] Sponsor: Electric Eye
  • [19:17] Building innovative products to scale
  • [21:39] Callouts
  • [21:48] Learning scaling operations the hard way
  • [23:38] Recognizing that success is never a one-man show

Resources:

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