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Home > Honest Ecommerce > Dominating Ecommerce with Sharp Messaging and Strong Hires | Alissa Miky | Aqua Theon Inc and OoMee
Podcast: Honest Ecommerce
Episode:

Dominating Ecommerce with Sharp Messaging and Strong Hires | Alissa Miky | Aqua Theon Inc and OoMee
Category: Business
Duration: 00:29:41
Publish Date: 2026-03-23 13:30:00
Description:

Alissa Miky is a Japanese entrepreneur and the founder of OoMee, the first seaweed-based beverage in the U.S. She’s the youngest woman ever recognized on Forbes Japan’s Top 100 list. After running a successful flower business, Alissa created the viral seaweed candy company Misaky.Tokyo, and later launched Aqua Theon, a seaweed tech company. 

In spring 2025, Alissa turned her proprietary Seabiotics™ technology into the star ingredient for OoMee -- the functional beverage bringing the wellness benefits of agar-agar to America's beverage aisle.

In This Conversation We Discuss:

  • [00:00] Intro
  • [01:58] Pioneering a niche in an untapped market
  • [03:43] Using cultural roots to drive innovation
  • [06:51] Sponsor: Klaviyo
  • [08:52] Sizing up categories before committing
  • [10:57] Callouts
  • [11:07] Using competitor research as winning edge
  • [14:25] Sponsor: Intelligems
  • [16:23] Letting the product do the talking
  • [19:44] Knowing when to launch and building
  • [21:51] Sponsor: Electric Eye
  • [23:00] Using intellectual property for passive income
  • [25:43] Turning disadvantages into entrepreneurial fuel

Resources:

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