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Home > Home Business Profits with Ray Higdon > "Build Relationships First" Is Terrible Sales Advice


	Podcast:		Home Business Profits with Ray Higdon
	Episode:		"Build Relationships First" Is Terrible Sales Advice
	Category:		Business
	Duration:		00:06:11
	Publish Date:		2026-04-30 11:00:00
	Description:		_]:min-w-0 gap-3"> Most network marketers have been taught that building relationships before pitching is the golden rule of sales — but what if that advice is actually costing you recruits, commissions, and credibility? _]:min-w-0 gap-3"> In this episode, Ray Higdon delivers an unpopular but powerful truth: when it comes to reaching out to strangers on social media, "build relationships first" is not just ineffective — it's dishonest. Ray breaks down why people universally prefer you get straight to the point, why problem-solving is the real engine behind every sale, and exactly what two things you must communicate when reaching out to cold market prospects online. He also shares how this approach helped one client become the #1 recruiter in her company and helped another generate $100,000 in personal commissions in under 90 days. _]:min-w-0 gap-3"> If you're waiting for your attraction marketing to kick in while your pipeline sits dry, this episode is your wake-up call. Ray gives you a clear, actionable framework — including the three targeting methods of occupation, location, and intelligent comment — so you can stop beating around the bush and start converting cold market conversations into real income. _]:min-w-0 gap-3"> — _]:min-w-0 gap-3"> HigdonGroup.com/Book Network Marketers for Jesus HigdonGroup.com/Channel BrotherUp.com _]:min-w-0 gap-3"> Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). _]:min-w-0 gap-3"> Ray helps sales leaders create teams that perform without draining them. _]:min-w-0 gap-3"> Partner with Ray: Become A Rank Maker: https://rankmakers.com Apply for Coaching: https://higdongroup.com/coaching Invite to Speak: https://higdongroup.com/speaking Order his Books: https://rankmakershop.com/collections/books-journals/book _]:min-w-0 gap-3"> Connect with Ray: Podcast: https://higdongroup.com/podcast Facebook: https://www.facebook.com/rayhigdonpage Instagram: https://www.instagram.com/rayhigdon Twitter: https://twitter.com/rayhigdon LinkedIn: https://www.linkedin.com/in/rayhigdon _]:min-w-0 gap-3"> Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon _]:min-w-0 gap-3"> We believe in you! _]:min-w-0 gap-3"> Ray Higdon _]:min-w-0 gap-3"> More About Ray: _]:min-w-0 gap-3"> Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). _]:min-w-0 gap-3"> As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). _]:min-w-0 gap-3"> Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. _*]:min-w-0 gap-3"> Learn more about Ray Higdon: https://www.rayhigdon.com
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