Search

Home > HistoryPod > 23rd April 1985: Coca Cola replace formula with ‘New Coke’
Podcast: HistoryPod
Episode:

23rd April 1985: Coca Cola replace formula with ‘New Coke’
Category: Society & Culture
Duration: 00:00:00
Publish Date: 2018-04-22 21:05:11
Description: On the 23rd April 1985 the Coca-Cola Company introduced "the new taste of Coca-Cola", when they replaced the original Coca-Cola formula with a new version.  Marking the first major formula change in 99 years, ‘new Coke’ is widely heralded as one of the biggest marketing failures in history.  However, the short-term problems arising from its introduction were far outweighed by the sales boost achieved when the company reintroduced the old formula as ‘Coca-Cola Classic’. The new formula was introduced as a response to Pepsi’s increasing market share, where by 1983 Pepsi was outselling Coke in American supermarkets.  This prompted Coke executives ...
Total Play: 0

Users also like

100+ Episodes
Chips with e .. 50+     9
700+ Episodes
Desert Islan .. 2K+     90+
200+ Episodes
Learn Spanis .. 1K+     100+
90+ Episodes
LSE IQ podca .. 90+     10+
100+ Episodes
ITV 6 Nation .. 20+     1