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	Podcast:		Higher Ed Live
	Episode:		Marketing Live - Mythbusting Admissions
	Category:		Education
	Duration:		00:43:07
	Publish Date:		2015-07-26 22:00:00
	Description:		Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication tools and a target audience that sniffs out authenticity, it’s easy to see why these are challenging times. Let’s pause and ask: Are we serving the needs of students? Are we listening to what they have to say? How do they want to receive official university communications? Based on research conducted in 2015 by Chegg and mStoner, Inc, this episode will explore: · Perspectives from prospective students and enrollment professionals -- where they converge, where they differ -- and how marketers can leverage this knowledge. · The top sources students and parents use to gather information. · Some best practices for for messaging and communicating with prospects.
	Total Play:		0