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Home > Higher Ed Live > Marketing Live - Driving Consistent Visual Identity for Brand Coherence
Podcast: Higher Ed Live
Episode:

Marketing Live - Driving Consistent Visual Identity for Brand Coherence
Category: Education
Duration: 00:57:33
Publish Date: 2015-07-29 22:00:00
Description: Driving consistent visual identity plays a significant role in achieving brand coherence across an institution. Marketers know that your school’s logo is just one element – the visual representation – of the brand. Challenges abound to realize this coherence in higher education where missions are multi-pronged and organizational structures are decentralized. In this episode, staff from Johns Hopkins University and the University of Michigan will share their identity system successes and the strategies behind them, including important linkages between academics and athletics.
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