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	Podcast:		Higher Ed Live
	Episode:		Marketing Live - Tell a Better Brand Story
	Category:		Education
	Duration:		00:27:54
	Publish Date:		2015-08-05 22:00:00
	Description:		Higher education is an increasingly crowded and competitive marketplace, and every institution has a brand story to tell. According to bestselling author Bernadette Jiwa, telling your brand story is more about doing than telling. “The brands we really love are the ones that create difference for us, they make us feel like we belong, that we are part of their story and they are part of ours.” In this special episode of Marketing Live, Bernadette will talk about unlocking the value in your brand story and translating that into marketing people love.
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