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Home > Higher Ed Live > Marketing Live - The B-School Brand
Podcast: Higher Ed Live
Episode:

Marketing Live - The B-School Brand
Category: Education
Duration: 01:04:56
Publish Date: 2015-09-23 22:00:00
Description: Where does the business school brand fit into a university’s brand architecture? With the university brand, the B-school brand, and individual program brands, how do marketers manage them all and drive results? Guests Peter Ashley and Angela Bostick will share insights and discuss strategies for incorporating the university brand into the business school brand.
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