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Home > Higher Ed Live > Admissions Live - Making the case for audience research
Podcast: Higher Ed Live
Episode:

Admissions Live - Making the case for audience research
Category: Education
Duration: 00:36:28
Publish Date: 2015-10-25 22:00:00
Description: You can't form a communication plan that works without understanding audience motivations. In this episode of Admissions Live, guest host Erin Supinka speaks with two higher education research professionals about what it means to be audience-centric, best practices for tracking audience behaviors and needs, strategies for conducting research and universal characteristics of prospective students and parents.
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