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	Podcast:		Higher Ed Live
	Episode:		Marketing Live - Marketing Budget Setting & Measurement
	Category:		Education
	Duration:		00:33:39
	Publish Date:		2017-04-13 13:38:44
	Description:		Feel like you never have enough budget to accomplish your goals? Always being asked: what does it cost to acquire a student, what should we be spending on marketing and what are our competitors spending? Regardless of the organizational arrangement within the institution, the answers to these questions and the need to establish appropriate marketing budgets, measure effectiveness and showcase the return on investment is more critical than ever. This session will share some best practice examples that will help you build a business case for the right marketing budget and ways to measure the return on your investment.
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