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Home > Higher Ed Live > Higher Ed Live Special Edition - Small Shop, Big Reach
Podcast: Higher Ed Live
Episode:

Higher Ed Live Special Edition - Small Shop, Big Reach
Category: Education
Duration: 00:33:45
Publish Date: 2018-04-03 14:54:07
Description:

Chris D'Orso is back for a special broadcast with Zachary Seidel from the NCAA Bracket-busting UMBC. During their historic run, UMBC's social media content stood up to big-time brands and won the hearts of thousands of new followers. Hear how this small communications team leveraged the March Madness spotlight to boost reach.
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