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Home > Higher Ed Live > Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist
Podcast: Higher Ed Live
Episode:

Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist
Category: Education
Duration: 01:02:21
Publish Date: 2019-08-21 10:24:11
Description:

In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.
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