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Home > Higher Ed Live > Marketing Live - Engaging College Students and their Parents Online
Podcast: Higher Ed Live
Episode:

Marketing Live - Engaging College Students and their Parents Online
Category: Education
Duration: 00:57:11
Publish Date: 2015-11-11 22:00:00
Description: College students and their parents communicate very differently than they did five to ten years ago. Their wants, needs, expectations, and preferences have evolved – and it is imperative that we stay ahead of the curve. Experts Stephanie Geyer and Lance Merker will discuss tips on how to optimize communication strategies and content across multiple digital platforms in order to effectively communicate with students and their parents.
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