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Home > Higher Ed Live > Marketing Live - Nailing Pinterest: It's Not All Wedding Dresses and Desserts
Podcast: Higher Ed Live
Episode:

Marketing Live - Nailing Pinterest: It's Not All Wedding Dresses and Desserts
Category: Education
Duration: 00:35:00
Publish Date: 2016-08-11 15:45:29
Description: For many institutions, Pinterest is considered a “secondary” social media platform; one that’s handed off to the student intern, or something that you don’t even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muffin-top-busting workouts and DIY projects), it’s not something to count out of your social media strategy. Jackie Vetrano of Skidmore College explains how she took Pinterest from a tertiary platform to the front of the college’s social media strategy, and the lessons learned.
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