Search

Home > Higher Ed Live > Marketing Live - The Path to a New Brand Story: Sweet Briar College
Podcast: Higher Ed Live
Episode:

Marketing Live - The Path to a New Brand Story: Sweet Briar College
Category: Education
Duration: 00:39:43
Publish Date: 2018-11-30 08:27:15
Description:

Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.
Total Play: 0