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Description:
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Colleges spend a great deal of time trying to craft recruitment messaging that will speak to the next generation. The millennial classes have been particularly challenging to reach due to a lack of responsiveness to traditional marketing and changes in communication styles as technology evolves. What challenges will the next generation, "Z," bring? On today's Admissions Live, Jen Doak-Mathews joins the show to discuss the advantages to understanding the next generation and as well pitfalls of stereotyping. |
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