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	Podcast:		Higher Ed Live
	Episode:		Marketing Live - The State of Higher Ed Branding
	Category:		Education
	Duration:		00:57:59
	Publish Date:		2015-05-27 22:00:00
	Description:		Recently released by mStoner, “The State of Higher Ed Branding: A Survey of Marketing Leaders, 2015” finds that higher education has come a long way in its understanding and acceptance of branding. The goal of the research was to take a more focused look at the degree to which institutions have developed formal, research-based brand strategies. Michael Stoner, along with co-author Tom Hayes will share insight about how much colleges and universities spend on these projects, whether they used external partners, who sponsored the projects on campus, and how long the process took.
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