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	Podcast:		Higher Ed Live
	Episode:		Marketing Live - Making redesigns less complicated: UNCSA case study
	Category:		Education
	Duration:		00:54:03
	Publish Date:		2016-02-24 22:00:00
	Description:		A new uncsa.edu site launched in early December. The University of North Carolina School of the Arts site needed to convey the incredible talent and passion for the arts that are apparent every day in an artist colony atmosphere in Winston-Salem, North Carolina. The site needed to make the complexity of a high school + a college + a graduate school + summer programs seem…less complicated. Partnering with mStoner, the digital marketing team at UNCSA had these goals for the redesign project: Relaunch a responsive website that reflected the creative nature of a unique institution. Present a strong, unified brand and message. Spotlight five conservatories within one, all competing with nationally ranked competitors. Establish a content strategy that enables you effective communication with key audiences. Deploy an enterprise content management system to manage and publish the new site. Join this live broadcast of Marketing Live to hear how the project came together. Guests will provide lessons learned and takeaways for every higher ed marketing pro.
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