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Home > Higher Ed Live > Advancement Live - Encouraging Alumni Engagement Through Creative Campaigns
Podcast: Higher Ed Live
Episode:

Advancement Live - Encouraging Alumni Engagement Through Creative Campaigns
Category: Education
Duration: 00:44:16
Publish Date: 2016-09-07 07:30:54
Description: Icons, infographics, and interactive elements...they're crucial to capturing the attention of alumni audiences. We know alumni want to stay connected, but how do we convey opportunities to them in a compelling manner? Bryant University recently launched an integrated marketing campaign (#1thing4bryant) that's all about encouraging alumni engagement, and they'll share exactly how they did it—through video, print, social, and web content—on this episode of Advancement Live.
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