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Home > Higher Ed Live > Advancement Live - How To Promote Giving on Holidays (and Break Records)
Podcast: Higher Ed Live
Episode:

Advancement Live - How To Promote Giving on Holidays (and Break Records)
Category: Education
Duration: 00:44:13
Publish Date: 2017-03-02 08:04:34
Description:

On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine's Day themed challenge. In this episode of Advancement Live, Kim Brown chats with the team behind #ILoveHC about their decision to tie a giving day to a holiday, along with the key strategies behind their wildly successful day.
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