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Home > Helping Sells Radio > 088: Kristen Hayer (Re-Air) CSMs Need to Love Their Data on the CS100 Summit Preparation Pack
Podcast: Helping Sells Radio
Episode:

088: Kristen Hayer (Re-Air) CSMs Need to Love Their Data on the CS100 Summit Preparation Pack
Category: Business
Duration: 00:00:00
Publish Date: 2018-09-11 21:00:00
Description:

It is episode five in the CS100 Summit Preparation Pack. The CS100 Summit Preparation Pack is a collection of past Helping Sells Radio guests who are also speaking at the 2018 CS100 Summit put on by ClientSuccess. When the agenda came out, it was glaringly obvious what a high level of speakers ClientSuccess attracts for their conference, we noticed five speakers were past guest of Helping Sells Radio. So we go together in the studio and decided to re-air all five of those episode just before and during the conference. 

Enjoy the CS100 Summit Preparation Pack.

From Kristen's episode:

How can B2B companies get better with data?

To improve their relationship with data, B2B companies should plan out their data collection processes from start to finish, advises Kristen. "Leverage the people they have in place in high-touch customer roles," she said. To augment what they're going to do with technology in the future instead of with people, she went on to explain.

Tech tools can help B2B companies increase their one-to-many customer relationships and reduce the amount of people involved in maintaining the relationship on a regular basis. That's not to say companies can reduce the number of CS staff, but rather, deploying their staff in higher value tasks and let the technology take over the lower value ones.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com
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