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	Podcast:		Helping Sells Radio
	Episode:		251 Holly MacDonald Design customer training with value proposition design
	Category:		Business
	Duration:		01:01:03
	Publish Date:		2021-02-16 13:01:56
	Description:		Holly founded Spark + Co. in 2007 after over 20 years in training + development roles. Since 2007 Holly has been the project lead on over 70 training projects, most with online or elearning components. She’s done this for corporate, public sector, and non profit clients in both Canada and the U.S. Holly was recently acknowledged as an Articulate Super Hero by E-Learning Heroes, the world’s most empowering site for industry pros. Among the nearly 600,000 members of E-Learning Heroes less than 5% are awarded the ‘Super Hero’ designation that recognizes top contributors and their powerful influence on the elearning community. We talked about how designing training courses for customers is different that doing it for employees, and how we should use value proposition design and game thinking to build customer profiles and job stories so we can build training courses for customers they will actually want to take. More about Holly: Her website On Linkedin This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com
	Total Play:		0