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	Podcast:		Haunted Attraction Network
	Episode:		[Marketing Your Attraction] Episode 29 -Experiential Marketing Experiences
	Category:		Arts
	Duration:		00:50:02
	Publish Date:		2019-04-08 14:05:03
	Description:		Experiential Marketing Experiences are increasing in number and complexity. Some experimental marketing campaigns are nearly identical to attractions! We discuss the benefits and threats posed by this new form of campaign. A quick overview of the different ones that we have experienced: The Twilight Zone Pop-Up at The Grove Smallfoot IT Experience Ready Player One Guinness Brewery Tour Knott’s Scary Farm example of “#ScarySelfie” with C-K agency Razer Tour - College campus and video game events. Use claw machine to encourage guests to share email and post on social media. Razer uses Future Publishing Events - https://www.futureplc.com/services/events/ Could be a secondary source of income for an attraction to create experiential marketing experiences for companies. There are entire agencies that create events. Game of Thrones/Westworld Activations - https://www.giantspoon.com/ Use of Marketing Decide your goal: Sales, in-person awareness, online exposure Costs/Location - Demographic, malls, festivals, community centers such as the beach It must be high quality, represent clearly your experience (think of it as a free trial), and include a CTA How do you prove the value?
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