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Home > Hashtag Higher Ed > Rebranding from Within: How Cabrini College became Cabrini University
Podcast: Hashtag Higher Ed
Episode:

Rebranding from Within: How Cabrini College became Cabrini University
Category: Education
Duration: 00:34:39
Publish Date: 2017-12-18 10:09:22
Description: Shortly after joining Cabrini University, Vice President for Marketing and Communications Celia Cameron was given a clear directive: lead a school rebrand in 11 months with a small internal team and minimal budget. In the season finale of the Hashtag Higher Ed podcast, Celia Cameron details her organizational priorities for the rebrand, how her team gathered stakeholder buy-in throughout the process, and the challenges of maintaining a new brand post-launch.
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