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Home > Hashtag Higher Ed > The Search Party is Over: Seth Odell on AEO and Life After SEO
Podcast: Hashtag Higher Ed
Episode:

The Search Party is Over: Seth Odell on AEO and Life After SEO

Category: Education
Duration: 00:43:57
Publish Date: 2026-03-19 18:40:47
Description:

In this episode of Higher Voltage, Seth Odell joins Volt to discuss how AI is transforming search and what it means for higher education marketers. As zero-click search results, AI-generated answers, and new discovery platforms change how prospective students find information, institutions must rethink traditional enrollment strategies. Odell shares insights on branding, digital visibility, and why colleges can no longer rely on conventional SEO alone to reach future students.

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