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	Podcast:		HOW Design Live Podcast
	Episode:		Kristian Andersen on investing in your client’s business - Episode 14
	Category:		Arts and Design
	Duration:		00:24:44
	Publish Date:		2016-01-07 13:37:12
	Description:		Have you ever wanted to partner with a client, essentially investing in their business, instead of taking a fee for design services rendered? Designer-turned-venture capitalist, Kristian Andersen, of High Alpha, a new venture studio, spent a decade figuring out how to make this business model of shared risk work. In this HOWLive podcast with Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, you’ll get a taste of Kristian’s session, "How to go from concept to scalable, venture-backable business," and find out how to tell a good deal from a bad one and how partnership and shared risk can bring reward in the creative community.
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