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Description:
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Designers rarely put profit at the forefront of their business, and that can lead to disaster. That’s what happened to Brad Weaver, Chief Experience Officer at Nine Labs and author of Creative Truth: How to Start & Build a Profitable Design Business.In the latest HOWLive podcast episode, Brad talks with Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, about the mistakes he made (especially related to pricing) when he didn’t put profit first, and about the parallels between filmmaking and user experience, the theme of his HOWLive session: Cinematic UX. Images. |
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