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If you are losing battles with the marketing people because you don’t have the vocabulary to justify your design instincts, listen to the latest HOWLive podcast interview with Douglas Davis, author of the new book, Creative Strategy and the Business of Design. He talks with Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, about the mission he’s on to teach left brain business skills to right brain creative thinkers so you can have a seat at the table -- without feeling like you’re crashing the party. |
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