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	Podcast:		HBR IdeaCast
	Episode:		Wikipedia Cofounder Jimmy Wales on How to Build Trust
	Category:		Business
	Duration:		00:30:34
	Publish Date:		2025-11-04 13:00:11
	Description:		When Wikipedia was founded in 2001, the idea that people around the world could come together to create an accurate online encyclopedia covering virtually any topic seemed far-fetched. But today many people see the website as a trusted source of well-curated and -cited information. That's because of careful decisions that its leaders made about how to operate. Cofounder Jimmy Wales explains how introducing a simple purpose, insisting on certain rules of engagement, and other strategies helped the organization to build trust with contributors and users -- and maintain it even in a world bombarded by misinformation. Wales is the author of The Seven Rules of Trust: A Blueprint for Building Things That Last.
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