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	Podcast:		HBR IdeaCast
	Episode:		When Fake News Targets Your Company
	Category:		Business
	Duration:		00:19:12
	Publish Date:		2025-09-09 13:00:28
	Description:		A fast-moving lie can do more damage to a company’s reputation than a slow, careful truth can fix. Executives who think fake news is just a political problem are underestimating its reach and cost. Patrick Haack, professor of strategy and responsible management at HEC Lausanne, explains why traditional responses like silence or fact-checking aren’t enough. He outlines what companies should be doing instead: building credibility in advance, monitoring for signs of virality, and enlisting outside allies to push back. It’s a playbook designed not just to correct the record but to protect trust before it erodes. Haack is coauthor of the HBR article “How to Counter Fake News.”
	Total Play:		0