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	Podcast:		HBR IdeaCast
	Episode:		When Should Companies Weigh in on Contentious Issues?
	Category:		Business
	Duration:		00:29:43
	Publish Date:		2024-02-13 13:00:19
	Description:		In a globally connected and highly politicized world, organizations are increasingly expected to comment on social, political, and environmental issues. But taking a stance doesn't always make business sense and can backfire when employees or consumers see a disconnect between leaders’ words and actions. Alison Taylor, associate professor at New York University, says there's a better way to make decisions on corporate speech, which includes involving workers in the process. Taylor is the author of the HBR book Higher Ground: How Business Can Do the Right Thing in a Turbulent World and the HBR article “Corporate Advocacy in a Time of Social Outrage.”
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