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	Podcast:		HBR IdeaCast
	Episode:		Why Companies Decide to Sell on Amazon—or Not
	Category:		Business
	Duration:		00:28:44
	Publish Date:		2022-08-23 13:00:21
	Description:		It's a dilemma facing more and more brands: should you sell your goods on Amazon? It's the most visited e-commerce platform in the U.S. and the dominant retailer in 28 other countries. But that reach comes at a price. There are downsides like costs, competition, and lack of data. Ayelet Israeli is an associate professor at Harvard Business School and a coauthor of the HBR article "Should Your Company Sell on Amazon?" She talks through step-by-step how businesses can decide whether Amazon is right for them.
	Total Play:		0