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Home > HBR IdeaCast > 137: Consumer Psychology in a Downturn
Podcast: HBR IdeaCast
Episode:

137: Consumer Psychology in a Downturn
Category: Business
Duration: 00:11:20
Publish Date: 2009-03-19 21:25:00
Description: John Quelch, Harvard Business School professor and coauthor of the HBR article "How to Market in a Downturn."
Total Play: 0

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