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Home > HBR IdeaCast > 251: Why Pink May Not Work as a Breast Cancer Brand
Podcast: HBR IdeaCast
Episode:

251: Why Pink May Not Work as a Breast Cancer Brand
Category: Business
Duration: 00:14:14
Publish Date: 2011-06-09 18:48:28
Description: Stefano Puntoni, professor at the Rotterdam School of Management and author of the HBR article "The Color Pink Is Bad for Fighting Breast Cancer."
Total Play: 0

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