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	Podcast:		HBR IdeaCast
	Episode:		575: Low-Risk, High-Reward Innovation
	Category:		Business
	Duration:		00:23:18
	Publish Date:		2017-05-04 14:05:59
	Description:		Wharton professor David Robertson discusses a "third way" to innovate besides disruptive and sustaining innovations. He outlines this approach through the examples of companies including LEGO, GoPro, Victoria's Secret, USAA, and CarMax. It consists of creating a family of complementary innovations around a product or service, all of which work as a system to carry out a single strategy. Robertson's the author of "The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation."
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