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Description:
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On this episode, I’m joined by the Director of Digital Marketing at Act-On to discuss how Act-On helps you rethink marketing automation. As the Director of Digital Marketing at Act-On, Linda supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness. Founded in 2008, Act-On is the marketing automation tool used by over 3000 companies, including Xerox, Hoopla, the ASPCA, and NYU. For full show notes, visit http://earnworthy.com/053 |