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Home > Growth Marketing Toolbox > 098: Managing Over $500 Million in Ad Spend
Podcast: Growth Marketing Toolbox
Episode:

098: Managing Over $500 Million in Ad Spend
Category: Business
Duration: 00:40:44
Publish Date: 2017-10-02 17:31:08
Description: On this episode, Babak Azad, the founder of Round Two Partners joins me to share his experiences from managing over $500 million in ad spend. [FULL SHOW NOTES]   To say that Babak has helped to scale a business is an understatement. When he left Beachbody from his role as Senior Vice President of Media and Acquisition, the company had just eclipsed $1 billion in sales, dramatically up from when he joined 8 years prior, at which point the company had $100 million in sales.   In this most recent role, Babak headed up management of all offline and online media, with over $500 million in total ad spend over his tenure. He’s also built out the teams' focused on social media and landing page optimization, and oversaw the telesales team which managed 10 third-party call centers.   Babak is now the founder of Round Two Partners, a niche consulting firm helping to scale companies with $5-$100 million in revenues.   Find the full show notes, visit https://earnworthy.com/098
Total Play: 1

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