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	Podcast:		Grit
	Episode:		The Truth Behind Automation Claims in Customer Support \| Cresta CEO Ping Wu
	Category:		Business
	Duration:		00:43:24
	Publish Date:		2026-02-09 10:06:03
	Description:		Can you scale customer support without burning out agents or frustrating customers? Ping Wu shares how Cresta combines AI and human intelligence into a single system that scales sustainably for companies like United Airlines and Porsche. In this episode, Ping also breaks down the three constraints that shape automation in the real world: conversation complexity, infrastructure debt, and customer demographics. Guest: Ping Wu, CEO of Cresta Connect with Ping Wu X: https://x.com/ping_wu LinkedIn: https://www.linkedin.com/in/pingwu/ Connect with Joubin X: https://x.com/Joubinmir LinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/ Email: grit@kleinerperkins.com Follow on LinkedIn: https://www.linkedin.com/company/kpgrit Follow on X: https://x.com/KPGrit Learn more about Kleiner Perkins: https://www.kleinerperkins.com/
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