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	Podcast:		Google Partners
	Episode:		#11 - What you want the CMO to know (part 2)
	Category:		Business
	Duration:		00:26:04
	Publish Date:		2017-05-30 08:43:49
	Description:		In the second episode of this two-part podcast, we explore the interests, concerns and challenges of the modern day CMO. An agency’s relationship with the CMO is at the very heart of the agency / client dynamic. Since all business is fundamentally about relationships, putting yourself in the shoes of the other person is key. Join us as we take a peek behind the curtain and view the world from the other side of the table. Get ready to empathize with, and understand the motivations and needs of a CMO. Guest - Helen McCabe-Young, Acting CMO, Vidanta Resorts and Destinations Helen has a vast experience across marketing and advertising. She was the Executive Vice President of Sales & Marketing at One&Only Resorts, and also previously led global marketing for Silversea Cruises. Although the travel industry might be her forte, Helen’s expertise doesn’t stop there. She also co-founded Place360 Health + Spa, an integrated health center and spa in California. Host: Alex Langshur
	Total Play:		0