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Podcast: GoodPractice Podcast
Episode:

431 — Sales enablement for sales and marketing teams
Category: Education
Duration: 00:31:15
Publish Date: 2025-02-11 16:57:41
Description:

All sales training is sales enablement, but not all sales enablement is sales training. 

In this week’s episode of The Mindtools L&D Podcast, Ross Dickie and Lara are joined by Darren Bezani, Chief Salecologist at Salecology, to discuss: 

  • what ‘sales enablement’ means, and why it’s intentionally broader in scope than sales training;  

  • what sales enablement is designed to achieve, beyond increased sales; 

  • the role of managers in sales enablement. 

To learn more about Darren’s work, head to salecology.com. 

In ‘What I Learned This Week’, Lara recommended the ‘How to Unlock the Power of Your Subconscious Mind’ episode of Dr Rangan Chatterjee’s Feel Better Live More podcast.  

Ross D discussed Ben Betts’ blog post ‘The fall of click-next e-learning: What Operator means for training’. 

For more from us, visit mindtools.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.   

Connect with our speakers    

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