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Description:
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Like so many other breweries, the team at Aslin Beer Company is new to the
industry, part of roughly 500 breweries that opened in 2015 and more than
3,000 that have appeared in the last five years.
Alongside many contemporaries, the rise of Aslin can be seen through the
lens of what online beer enthusiast communities can do for a small
business. In less than two years, Aslin has become a hot commodity on the
trading circuit and an unsurprising presence on top beer lists among some
of the most popular rating websites. It should come as no surprise, really,
when that attention is spurred by creating one beloved New England IPA
brand after another. The rotating collection of hazy, hoppy beers coming
from Aslin has helped push the brewery to its production limits.
Of all places to have met co-founder Kai Leszkowicz, in a strange way, it
felt fitting we crossed paths in another country. I met him while visiting
Reykjavik, Iceland, when both of us were in town as part of the annual
Icelandic Beer Festival. As a former homebrewer who has quickly made a name
for himself and his brewery, it oddly didn’t feel too out of place to first
meet him a world away from our home region of the Mid-Atlantic. If there
was any time in the history of the beer industry, now would be it when a
brewery making 2,000 barrels of beer a year would be on the radar of
Scandinavian beer lovers. That’s the power of the internet.
Which is why I found Kai’s perspective as the part-owner of a young
business so interesting. The excitement and hardships, the new ideas and
challenges he faces, are ones taken on by so many other breweries who have
to learn to balance growth with word of mouth fame. |