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Description:
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Derek Thompson is the author of Hit Makers: The Science of Popularity in an Age of Distraction and together, we break down the patterns in popular music, tv, and movies to discover the science of storytelling.
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Spotlight: Derek Thompson
Derek Thompson is a senior editor at The Atlantic magazine and author of Hit Makers: The Science of Popularity in an Age of Distraction. Derek and I discuss the trends in popular music, television shows, and films and explore the science of storytelling and hit making. Is there a formula to good storytelling? Why do people say they want new, but really want familiar? We tackle all this and more. Plus, how to use popular storytelling techniques to create better proposals and more effective pitches, to help get your projects sold.
How familiarity beats originality
Why distribution beats content
Why storytelling genius is a new twist on a familiar idea
How Spotify’s Discover Weekly playlist was more popular with old music
How Rock Around The Clock was a failure before it was a hit
How the Justin Bieber sound has created countless pop hits
The myth of online influencers
Breaking down the horror genre
The familiar chord structures behind hit pop songs
The art of Smart-Stealing
Change the way you pitch ideas to clients by speaking their language
and much much more!
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