Search

Home > Go Creative Show > Modern Political Advertising (with Matt McLaughlin and Bill Hyers) GCS136
Podcast: Go Creative Show
Episode:

Modern Political Advertising (with Matt McLaughlin and Bill Hyers) GCS136
Category: Arts
Duration: 00:57:32
Publish Date: 2017-12-06 10:35:15
Description:

Matt McLaughlin and Bill Hyers on Go Creative Show with Ben Consoli

IN THIS EPISODE:

Our guests Matt McLoughlin and Bill Hyers discuss their creative political strategy company WIN and how they are changing the face of political advertising.

The Go Creative Show is supported by
Hedge For Mac
Kessler Crane
Rule Boston Camera
PremiumBeat
Shutterstock
News Shooter

The PremiumBeat.com Song of the Week

  • Listen to this weeks full track: Mohanam by Lekha Rathnakumar

Spotlight: Matt McLaughlin and Bill Hyers

Creative stratigist Matt McLaughlin and campaign manager Bill Hyers have joined forces to create WIN, a creative political strategy company. With WIN, Matt and Bill have produced videos for politicians like Bernie Sanders and Bill de Blasio, but it was their work for John Fetterman and and Randy Bryce that have changed the face of political advertising. We discuss how their approach is more impactful, their collaboration, blending politics and documentary, and much much more.

TOPICS:

  • Finding the authenticity in political candidates
  • Developing trust with your clients
  • WIN’s work for Randy Bryce, John Fetterman, and Bernie Sanders
  • How commercial work can translate into political work
  • The creative process
  • The impact of social media on political advertising
  • and much much more!

    • SUBSCRIBE:

    Logo for Stitcher Smart Radio Logo for Subscribe with iTunes

    LINKS:

  • Ben Consoli on Instagram and Twitter
  • The WIN Company

    • SHOW SUPPORTERS:

    Hedge for Mac – The fastest way to backup media.
    Hedge

    Kessler – Innovative Tools for Filmmaking
    www.kesslercrane.com

    Rule Boston Camera – Buy. Rent. Create.
    www.rule.com // Rule’s Event Page

    PremiumBeat – Premium Royalty-Free Music and Sound
    www.premiumbeat.com

    Shutterstock – Stock footage and photos you’ll love
    www.shutterstock.com

    News Shooter – Making the real world look as good as cinema
    NewsShooter.com
    Total Play: 0