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	Podcast:		Gathergeeks by Bizbash
	Episode:		10 New Rules for Event Success (Episode 124)
	Category:		Arts
	Duration:		00:48:57
	Publish Date:		2018-11-26 15:43:13
	Description:		Hosts: David Adler, Beth Kormanik Guest: Heather Mason In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Heather Mason, C.E.O. of event strategy and production company Caspian Agency. Mason takes us through what she calls the “Caspian 10 Essentials,” a mix of overall strategies and nitty-gritty details for producing effective events. She shares why she puts budget last, her metrics for measuring success, why audience mix is so important, and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time 49:00.
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