Search

Home > Gastropod > Menu Mind Control
Podcast: Gastropod
Episode:

Menu Mind Control
Category: Arts
Duration: 00:46:35
Publish Date: 2019-11-18 17:21:00
Description:

At its most basic, a menu is simply a way for a restaurant to communicate its offerings and their prices to its customers. But, perhaps even more importantly, says Alison Pearlman, author of a new book on menus called May We Suggest, a menu has to persuade diners that they want what the restaurant is selling. So how do menus do that—and are they somehow subconsciously manipulating our choices? Are there universal principles of effective menu design that savvy diners can identify and outsmart? Listen in this episode as we decode the history and science of the not-so-humble menu.
Total Play: 0

Users also like

900+ Episodes
The Daily Bo .. 7K+     1K+
1K+ Episodes
No Such Thin .. 4K+     300+

Some more Podcasts by Cynthia Graber and Nicola Twilley

200+ Episodes
Gastropod