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Description:
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In this episode, Adam talks to Benedikt Deicke about building Userlist.io, a new email automation product for SaaS businesses that he recently launched with his co-founder Jane Portman.
Topics include:
- The risks and technical challenges of building client-side API integrations and why Benedikt decided to focus on a server-side integration for launch
- Building Userlist with Ember instead of trendier tools like React
- How the Ember app authenticates with the Rails API
- Strategies for keeping email deliverability high for Userlist's customers
- How Benedikt built Userlist's complex segmentation engine by creating a custom AST structure and compiling it to SQL
- How the automation and email scheduling system works
Sponsors:
Links:
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