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Home > Full Stack Radio > 123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product
Podcast: Full Stack Radio
Episode:

123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product

Category: Technology
Duration: 01:06:20
Publish Date: 2019-09-11 13:16:00
Description:

In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.

Topics include:

  • Building website templates vs. a UI kit
  • Should the product be positioned as a UI library or an educational resource?
  • One-time purchase pricing vs. subscription pricing vs. some combination of the two
  • Why marketing features can sometimes be better than marketing benefits
  • "Dribbble but with code"

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