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Home > Free Time with Jenny Blake > 251: Simply Put—Reducing Friction on Sales Pages and in Business Communication with Ben Guttmann
Podcast: Free Time with Jenny Blake
Episode:

251: Simply Put—Reducing Friction on Sales Pages and in Business Communication with Ben Guttmann
Category: Business
Duration: 00:36:13
Publish Date: 2023-12-19 10:00:00
Description:

Just because you use pretty words that sound nice doesn’t mean they are effective. Although we know what we do because we do it all the time; it’s hard to separate that from what your audience wants and experiences. Thankfully, today’s guest is here to help.

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them.

We discuss why business owners often muck up their sales pages (what I call invitation letters), how to reduce friction when attracting clients and customers, and the toll that writing too much takes on the receiver.

More About Ben: Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
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